Health Actors

Oxford Circus advises healthcare professionals, be they medical practitioners, clinics, laboratories and pharmaceutical groups or well-being professionals, based in France and more broadly in Europe.


Case study: Design of the website of a plastic surgery clinic base in Paris and Casablanca (confidential client, ongoing project)

Internet is part of our daily routine and influences behaviours, decision-making as opinions. Health is not immune to the scale of this revolution. Digital communication in the medical and paramedical sectors is now unavoidable.

First step: Knowledge transmission
The design of a professional website is essential to show expertise, develop reputation and visibility, and reach patients or clients.

The majority of Internet users believe that the Internet is a reliable source of information, updated in real-time when it comes to information provided by health prescribers, those involved in well-being, or industrial players in this sector.

A website is also a sign of proximity. The primary tool to monitor, interact and maintain contact with patients or clients, it is crucial in developing a relationship of trust and remains an essential mean to be recognised.


Thinking: Design of an informative and personalised website to publish medical content

√ Presentation of interventions
√ Photo galleries
√ Promotion of technical services and infrastructure, ...

Achievements

√ Designing the webspace
√ Drafting contents
√ Conceiving web design:
Visual identity (UI design) and click-stream (UX design)
√ Creating responsive web design
√ Defining the SEO strategy
√ Managing web hosting and maintenance
Inform!